The craft
Craft
Most brands tell you what their product does. We'd rather show you how it's made — once you've seen the work, the rest follows.
Below: four parts you'd never see while using the vacuum, engraved by hand because we know they're there.
The craft, up close
Every part. Engraved.
Most brands engrave the box. We engrave the parts you'll never see — because we know they're there.
Turbine fan blade.
Hand-engraved with the letter "o" lifted from our logo — the same shape as the turbine itself.
HEPA-13 filter.
Medical-grade. Captures 99.95% of particles down to 0.3 microns.
Aerospace aluminum body.
Milled from a single block. Eight finishing stages — six by hand.
Motor housing rim.
The full wordmark, engraved deep enough to feel with a thumbnail.